Geração Z: uma revisão de literatura sobre características e atuação no mercado de trabalho

Abstract

This study analyzes how the generational characteristics of digital natives influence the performance of Generation Z in the Brazilian labor market. It is a qualitative, bibliographic, and descriptive study, developed through a systematic literature review. Twenty-three scientific publications from 2000 to 2026 related to Generation Z, digital nativity, psychological contract, intergenerational coexistence, talent retention, and management practices were analyzed. The results indicate that technological familiarity, autonomy, creativity, and the search for purpose can favor the performance of these young people in dynamic and innovative environments. However, these characteristics can also generate tensions when confronted with rigid, hierarchical, and inflexible organizational structures. It concludes that the performance of Generation Z should not be understood homogeneously, as it involves the relationship between generational characteristics, social inequalities, professional expectations, and management models.