Imagens do IFBA na mídia jornalística: construindo identidades

Abstract

This work aims to analyze the representation of the Federal Institute of Bahia in reports from the online newspaper A Tarde, in order to observe the images associated with the institute's identity in the media. In this monograph, identity is understood from the perspective of Cultural Studies, as changing identifications that are constructed over time, and which can be subject to tension, as well as being plural. To contextualize this reflection, a bibliographic research on the history of formal education in Brazil and Bahia is necessary, highlighting its main points, aiming to describe and consider the emergence of the Federal Institute of Bahia, as well as its importance to the community and the job market. The role of journalistic media, especially digital media, in the construction of a collective imaginary about the identity of educational institutions is also reflected upon. Based on this theoretical framework, we observe the images constructed about IFBA (Federal Institute of Bahia) from news published in the online newspaper A Tarde over an eight-month period. This allows for reflection on the dissemination of information regarding the expansion of course offerings in various areas and levels of knowledge, including integrated technical courses, undergraduate degrees, specializations, master's degrees, and doctorates; the exposure to the variety of areas, including the humanities; the emphasis given to the inclusion of people with specific needs; and the echoes of alumni experiences in society, among other appearances of the institution in the journalistic media under analysis.