Tecnologia e inteligência esportiva no estado da Bahia: prospecção e possibilidades

Abstract

This study examines the landscape of technology and sports intelligence in Bahia, connecting data on technological prospecting, public funding, and intellectual property. Sports intelligence is defined as a field of study focused on the political and socioeconomic aspects of high-performance sports, and on applying innovative resources to improve sports practice, protect athletes, and develop winning strategies.The main goal of this research is to analyze the current state of technology and sports intelligence use in Bahia. To achieve this, we conducted a qualiquantitative case study to investigate the assumptions and perspectives of these applications in the region. Our methodology involved collecting and systematizing data for discussion. We also mapped patents in sports technologies using the Orbit Intelligence platform and consulted with sports entity managers to gather essential information for developing relevant public policies.Our findings indicate a recent increase in fundraising, largely driven by mechanisms like Brazil's Sports Incentive Law, suggesting a more favorable investment climate. However, we observed a lack of patent registrations in Brazil specifically for sports intelligence, highlighting a gap in protecting and valuing innovations in this area.We conclude that there's significant potential to strengthen sports management in Bahia. This potential, however, hinges on the strategic integration of innovative technologies and the effective protection of intangible assets. Based on our findings, this study proposes policy and action recommendations aimed at improving sports, scientific, and technological development, emphasizing the benefits that technology and sports intelligence can bring to organizations in the sector.