Inovação estratégica: proposta de um plano de gestão para uma pequena indústria do município de Brumado-BA

Abstract

The emergence and development of scientific administration and management methods, large companies began to improve their processes, expand their business and become more competitive. However, these methods did not reach Micro and Small Businesses, which, over time, began to face greater difficulties in consolidating themselves in the market, not only due to the greater number of competitors, but also due to the difficulty in implementing management methods capable of optimizing the use of internal resources. Based on the fact that planning activities strategically has become essential for the sustainability of companies, this study aimed to develop a Strategic Plan to improve the management of processes in a small mortar manufacturing industry in the city of Brumado, in the state of Bahia. The study focused on a Small Business in the adhesive mortar manufacturing sector, headquartered in the city of Brumado-BA. The methodology used consisted of searching for publications on the subject in books and academic article databases, searching for information about micro and small businesses in government and non-government portals, consulting the national and local SEBRAE, and advertising companies. The field research was carried out through observations and collection of information in the productive and administrative environments of the company, to evaluate the level of implementation of management methods and tools, especially the use of the brand as a competitive differential and the existence of strategies applied to the business . Based on the information obtained, a strategic plan was drawn up together with management, aiming at improving management, based on the Balanced Scorecard - BSC strategic planning model. It was concluded that the BSC model is perfectly viable and adaptable to small companies, as it demonstrated that, through detailed analysis, it is possible to develop strategies for small businesses as well. The elaboration of the planning, based on the BSC, exposed the managerial difficulties of the researched company, making clear the relevance of the model for the construction of a long-term strategic plan.