Festa e fé: análise do planejamento e organização da festa de Iemanjá da cidade de Salvador

Abstract

This is an exploratory qualitative research that is dedicated to looking at the Festa de Iemanjá in the city of Salvador, focusing on the analysis of aspects of planning and organization of events. From the application of a questionnaire to the social actors involved in the organization of this popular celebration and the collection of official documents from them, this study sought to understand whether, in the practice of planning the event, the pre, trans and post-event phases were identified and respected. The collection of data with those involved in the organization of this event allowed a critical appreciation of the party that keeps a significant tradition and that attracts tourists to the city of Salvador, moves the local economy with formal and informal businesses, as well as private parties promoted by hotels, producers in events and even residents of the surroundings of the most famous party in the city, in the Rio Vermelho neighborhood, the focus of this study. The partial results of the investigation suggest that there is a need for professionalization of the workforce that manages the event as a whole, so that this could bring cultural and social benefits to the population of Salvador, as well as more transparency and efficiency in the optimization of resources. audiences for these festivities.